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Colton narrowing down new town logo options

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COLTON - Colton town officials have enlisted the help of a web-design expert and the creative, young minds of Colton-Pierrepont Central School students to choose their new town logo.

For nearly a year, the town board has worked closely with North Shore Solutions owner/founder Matt Turcotte to create the update.

The web-design firm, co-owned by Clarkson University, has experience developing logos for municipal governments.

“We had several work sessions over the year up at the school with the art director, with all the students and what have you. Then we had a meeting (at town hall) with them and went through all the student input. The students came up with 20 or so potential designs. So they’ve been heavily involved in this,” Town Supervisor Dennis B. Bulger said.

“Matt was here for our last meeting, and he took that information and some of the things that we thought to be important from a historical viewpoint in the town such as the library, the river and Sunday Rock. So he took that back and he’s done some work on it in coming up with some potential solutions.”

Mr. Turcotte unveiled the nine potential logos that the town has to work with but said that process of finalizing the design will include plenty of revisions.

The group of designs were separated into three groups of three - ones focusing on the shape of the town of Colton, ones that centered around the Colton Hepburn Library, and three that featured a depiction of the town’s famous Sunday Rock.

“We took a lot of the concepts, the logos that you took from the students and we narrowed it down to a few that you really liked and tried to incorporate the elements you liked,” Mr. Turcotte said.

Mr. Bulger said that one of the ideas of creating a logo was for people to easily identify the town being represented. He pointed to the United States Army Corps of Engineers being easily identified by its castle in their logo. He also said that something like the Gateway Arch was synonymous with the city of St. Louis.

“That’s what we’re trying to obtain here - something that’s unique to Colton and that would stand out,” Mr. Bulger said.

Town board members, as well as members of the public in attendance, came to a consensus that they would like to narrow their focus to concept five, which included the library and the Raquette River flowing through.

They will, however, be making several changes before a final design is adopted.

“So we can put our focus on taking concept five and coming up with some different iterations of that based on what we’ve talked about. That’s what I wanted to do is try to find one concept or one figure that we wanted to go with and focus on it and come up with some different variations of it,” Mr. Turcotte said. “That gets us closer to finalizing it.”

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