MASSENA - Some local businesses are feeling the impact of many residents New Years resolutions to improve their health and well-being.
Heart to Heart Fitness in Akwesasne experienced a surge in memberships in mid-December from residents preparing for their resolutions to trim down, according to manager Roger W. Allen. Attendance spiked once the new year rolled in, and despite popular belief that resolutions are quickly abandoned, Mr. Allen said membership doesnt drop until late spring, when members opt to get their exercise outside instead.
People stick with it here. We offer a lot of programs and training to help them stick with it, Mr. Allen said.
Some businesses are gearing their sales to fit consumers renewed health conscious, even if it might only be temporary. On New Years Day, the Walmart in Potsdam was advertising discounts on Clif energy bars and whey protein.
Potsdam Food Co-op Manager Eric D. Jesner said theyre trying to expand their line of prepared foods to make dieting more convenient.
Were trying to offer more soups and salads for when people are out of work and they dont have much time to eat. So that way they arent going to have to eat processed fast foods, Mr. Jesner said.
Mr. Jesner believes cutting down on heavily processed foods and eating more organic foods can reduce the amount of fat, sugar, salt and hydrogenated oils in ones diet. It can also help improve digestion and energy, he said.
Eating food thats closer to its natural state is easier for your body to digest, Mr. Jesner said.
Bing W. Thomas, manager of Healthy Way in Massena, recommends using liver cleansers to improve digestion and metabolism. Its about whats out of balance (in ones body) and bringing it back into balance, he said.
Mr. Thomas denied any link between stronger sales and the start of a new year; though he said hed sold a natural, nicotine-free tobacco product to one woman Monday who said quitting cigarettes was her New Years resolution.
However, as many cynics are quick to point out, people often have trouble sticking with their New Years goals.
The World Class Gym & Fitness Center in Massena saw an increase of almost a dozen new members over the last few weeks, which employee Holly E. Bari said is typical of early January. They dont last. They stay for a month and then theyre done, she said.
World Class Gym & Fitness Center members Chris A. Barcomb and Josh Trembley urge new gym members to be persistent with their exercise regimens.
Stick with it; dont give up after the first couple weeks. You dont see any progress, Mr. Barcomb said.
Its fun to do once you stick with it, Mr. Trembley added.