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Sun., Sep. 21
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Serving the communities of Massena and Potsdam, New York

Waddington businesses get sales boost during the holidays

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WADDINGTON – Cookies, visits with Santa, and deals on chainsaws are just some ways businesses are trying to attract local shoppers this holiday season.

A number of businesses have partnered with the chamber of commerce and the village in an effort to boost sales. The chamber has posted signs throughout the village alerting potential customers of the special deals, promotions, donations and giveaways.

Some businesses like Evans Farm Repair Inc., 206 Jenner Road, are even offering month-long deals. Customers who bring in their old chainsaws, working or not, will receive credit toward a new one.

“You’re helping the local businesses and putting money back into your own pocket,” said Daniel S. Evans, co-owner. “We employ local people and pay local taxes.”

Businesses say they see an increase in business because of the promotions. Cheryl D. Dumas, owner of Creative Xpressions, 130 Lincoln Ave., said her business sees a spike in sales during this time of year as a result of the promotion.

“The mayor, village and chamber work hard to promote local businesses,” Mrs. Dumas said. “It really does make a difference to the local business owner. I have been located here for two years. A woman come in the other day and said she never knew I was here, but came as a result of the promotions.”

At Creative Xpressions, ladies will be able to select gifts for their wish list until Saturday. The store will offer a men’s shopping spree for those gifts on Dec. 22. That day the store will also offer a free ornament giveaway with purchase and will draw the winner of a jewelry set to include a necklace, earrings, and bracelet. The winner will be drawn at noon.

In a tough economic climate, many stores will offer up visits with Santa, free cookies or other giveaways instead of promotions or sales, chamber President John Steen said.

Waddington Blooms will offer design classes Friday, Saturday and Sundays by appointment. Designers can create centerpieces, wreaths, and a choice Christmas project.

On Saturday, Artworks Creperie will offer a savory crepe demonstration and free tasting from 2 to 4 p.m. On Dec. 22, the restaurant is also offering breakfast with Santa from 9 to 11 a.m.

Some stores chose to fully embrace the holiday spirit by donating directly to worthy causes. GT Speed Shop/Rogue Decals has designated its shop as a Toys for Tots drop-off point.

Sharlow’s Quick Stop, 11970 Route 37, is offering to accept any cans and bottles as donations. Money raised will be split between the Waddington Neighborhood Center and St. Mary’s Rectory. A percentage of their gas sales for the month of December will also go to the neighborhood center.

“It’s what we’ve always done,” said owners Edwin E. Shalow and his wife, Lorie J. “But we thought we would split the charity into two this year, and give people the option of donating to their choice charity.”

The program has been sponsored by the chamber and village for over five years, but has grown to include every business in the area.

“We do this for all businesses, not just members,” chamber Director Nancy Putney said. “When you help the stores, you help each other.”

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